Ricolaaa
we’ve all been there. a totally normal conversation, when at the worst possible moment - a cough. you try to suppress it, but it escapes you.
“don’t worry, i’m not even [COUGHING FIT] sick” and just like you’re thrown in quarantine
“no honey, you look [throat-clearing cough] great” and just like that you’re sleeping on the couch
doesn’t matter that your message had good intentions, a cough can completely change the tone of your sentence. and that’s true across all languages.
“Eso se ve [ATAQUE DE TOS] delicioso” and “美味し[咳き込む]そう” are ways of saying something looks delicious, but some coughing gives the impression you might not be all that genuine. so how can we all avoid this miscommunication?
just take a Ricola
it’s a short and simple message: avoid the cough; take Ricola.
Ricola doesn’t need to introduce themselves. everyone knows when they’ve got a sore throat and can’t stop coughing to keep a bag of Ricola on standby. but that’s when you’re already miserable, and you don’t need to get to that point to start taking cough drops.
if you’ve got a cough, even a slight one, don’t wait until after it cuts off your sentence. Ricola is a preventative - for cough-caused miscommunication.
inspired by archived Miami Ad project. original source
static ads made in Photoshop.
video ads made using After Effects and audio is my voice edited with AI for filters and layering.
