#coldtherapy
#coldtherapy
The E-Board
AAF NSAC - Tide Campaign
The ask: create a year-long omnichannel campaign to get 75% of laundry loads to be washed in cold water.
The result: First Place District 6.
Help your clothes relax.
A stress-free life begins with stress-free laundry. You deserve to feel in control, so leave your distress in the spin cycle as we take a cold plunge into the future of cold water washing.
The Plansbook
The Presentation
Our goal was to sell the idea that we should present cold water washing as the most efficient way to do laundry. We demonstrated how our research backs up this idea, and demonstrated our creative approaches to delivering the message in a way consumers would appreciate.
Unfortunately, there’s no recording of the official presentation. Instead, below are some of the key slides used.
Hats I Wore:
-
As Finance Director, it was my job to work with the president on funding and management of existing resources. This includes making sure every team member has verified AAF registration, as well as allocating budget for travel costs.
-
Working directly with my fellow co-creative director for management of creative team. This includes guiding creative team during research phase as well as overseeing our creative development process. Assissting creative team members during execution development and finalizing all forms of media.
-
Designing copy and graphics from scratch for the creation of the plansbook. Overseeing all pages to ensure proper following of brand guidelines and matching the aesthetics of all other pages.
-
Development of script for 20-minute presentation for client. Memorization and delivery of script.
One of the most fulfilling projects I got to do in college. I had the privilege of working with an absolutely incredible team of some of the most talented people I’ve met. Whether it was meetings researching vintage Tide ads with my creative team, or assembling with the “crisis squad” at 2 a.m. to pump out some much-needed changes, I enjoyed every moment of working on this campaign.
#coldtherapy